Starting with a 200 euro plotter at the dinner table

"Eleven years ago we started ordering small decoration products from China. But when the quality was disappointing, we started making it ourselves, just at home, at the dinner table with a 200 euro plotter."

That step proved decisive for the future. Where it started with wall texts and decorative stickers, the range quickly grew toward custom solutions and online sales.

Focus on personalization and scalability

“Nowadays, almost everything is personalized. Customers design their own products using our tool, and we make everything completely to order.”

Fromthe outset,personalization has played a key role in the company's success. Customers increasingly want unique products made especially for them, and Muursticker4Sale is responding strongly to this demand. "Nowadays, almost everything is personalized. Customers design their own products using our tool, and we tailor everything to their specifications."

The target group is broad, but with a clear focus:

• Individuals looking for window film or decorations, for example
• Small businesses that need quick and affordable promotional materials
• Online customers who order via the webshop

This positioning has made speed and efficiency crucial. "We ship everything. It's mainly about volume: printing, ring binding, packaging, and shipping."

Growth requires automation

The rapid growth meant that manual labor was no longer sufficient. That was when Bas decided to invest in professional machinery. "The main reason for investing was efficiency. With the Summa, for example, we can cut window film through and through in one go. That saves a lot of manual labor."

The impact of this is clearly noticeable in daily production:

• Rolls can be processed immediately
• Cutting is fully automated
• Orders can be packed and shipped faster

"It's basically like having extra hands in your company, but without sick days or vacations."

In addition, new applications are now possible that were previously unfeasible. "We can now cut sun protection films to size perfectly. We couldn't do that before, and that product sells out as soon as the sun starts shining."

"The contact is just pleasant and direct. All you have to do is send a text message and it's taken care of the next day."

Collaboration based on trust and speed

Bas came into contact with Dimix through an existing supplier, and it turned out to be a good match. "The contact is pleasant and direct. All you have to do is send a text message and it's sorted the next day."

For Muursticker4Sale, good cooperation is mainly about practical support and speed; qualities that are essential in a production environment where orders are constantly coming in. "I don't like salespeople who just talk. It just has to work and be arranged quickly."

Sober growth with an eye to the future

Although the company continues to grow, Bas has a clear vision: smart scaling without unnecessary complexity. "I don't need to become extremely large. It just needs to continue to run smoothly."

However, he does see clear opportunities:

• Further growth in banner production
• New custom products
• Further automation of processes

"It actually happens automatically. When it's busy, we produce. And when things quiet down, we look for new products to add."

Doing business with both feet firmly on the ground

What mainly characterizes Wallsticker4Sale is its pragmatic approach: no grand plans, but continuous improvement, automation and responsiveness to customer demand.

From a small plotter in the attic to a professional production company: Bas van Leeuwen's story shows how entrepreneurship, flexibility and the right partners can lead to sustainable growth.

Want to know more about Wallsticker4Sale?

Visit the website at www.muursticker4sale.nl.